DeSpell Brand Kit download
Built: 2026-09-02

README.txt          The full brand guide. Read this first.
brand-tokens.json   Machine readable colours, type, and generation rules.

Folders 01 to 04 follow the Figma brand kit matrix: four backgrounds
(transparent light ink, transparent dark ink, on black #0A0A0A, on white
#FFFFFF) across four formats.

01-symbol/          Symbol only on a 1024 x 1024 canvas.
                    Textured lime is the primary mark and ships transparent,
                    on black, and on white. The lime symbol is identical on
                    light and dark surfaces, so it has no separate dark ink
                    file. The monochrome symbol is a one-colour utility asset
                    for print, masks, stamps, and small sizes; off-white is the
                    brand text value #F9F9F9 and dark is #111111.

02-lockup/          Horizontal symbol plus wordmark, 3:1, 2400 x 800.
                    "offwhite" carries the off-white wordmark for dark
                    surfaces, "dark" carries the dark wordmark for light
                    surfaces.

03-banner/          Same lockup on a wider 3:1 banner with extra clear space.
                    3000 x 1000 is the 2x master; 1500 x 500 is the 1x X header
                    size, generated from the same placement.

04-square/          1080 x 1080 stacked lockup (symbol above wordmark) in all
                    four backgrounds, plus a 1024 symbol only tile on black for
                    avatars. That tile is the same artwork as the on-black file
                    in 01-symbol, repeated here so avatar use is obvious.

05-social-templates/
                    Ready to post canvases: X header 1500 x 500, social preview
                    1200 x 630, profile avatar 512. They carry only the symbol
                    and wordmark so campaign copy can be added on top.

06-guide-sheets/    The five brand guide sheets exported at 2x, plus the colour
                    system sheet. Read these for colour, type, logo, and theme
                    rules at a glance.

07-app-icons/       App, Apple touch, PWA, maskable, and favicon exports.

08-motion/          512 px animated symbol, GIF and animated WebP.

09-wordmark/        Wordmark PNGs and editable SVGs. See 09-wordmark/NOTES.txt.

Build rules applied to every generated file
  Clear space is at least 12.5% of the symbol width on every side.
  Arm tips are never cropped; artwork is trimmed and re-padded, never cut.
  Black is exactly #0A0A0A, white is exactly #FFFFFF.
  The textured lime symbol is never recoloured.
  Every on-black surface is flat #0A0A0A, so you can place the asset over your
  own background without stacking a second glow. The soft halo you see around
  the symbol is baked into the artwork itself, not added here.
